There is always more to the story, right? In my case, there is another layer to my tale around creating KAUTE. As I wrote to you last week, my purpose is deeply rooted in the concepts of sustainability and high style. I believe that they are inextricably tied and one is not possible without the other. They are the building blocks of the brand. And, on top of this…
KAUTE aspires to inspire. It aspires to be more than a sustainable and stylish fashion brand. It aspires to “elevate, evolve, enjoy.” This is its mantra. But, what exactly does that mean? Briefly, here is what KAUTE believes:
elevate – we have the power to raise ourselves up and to help others to do so, as well.
evolve – we have the opportunity to evolve. this evolution is optional, but it is there for the taking.
enjoy – we are here, on earth, to enjoy our world. we can choose to enjoy what is before us.
Wait! What do these principles have to do with fashion? Well, KAUTE is committed to living by them. It will live by “elevate, evolve, enjoy” and promote this mantra in everything it does, from sharing content, to designing clothing, to supporting causes. And, it’s no coincidence that all of these principles are ones that I hold dearly myself. Why???
You’ll have to wait for the next installment of Tales of KAUTE to find out. See you next week!
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